The Bloom!

How do you know that a bag of roasted coffee is really fresh? There is a method of brewing coffee which will give you definitive proof! It is known as the pour over coffee method, and the proof is in "the bloom!"

The pour over coffee method is an interesting process, which is done by hand. Simply put, it involves a slow, even pour of hot water over the top of coffee grounds, which then soaks down through the grounds, through a filter cone, and into a waiting mug or flask below.

When the grounds are really fresh, you will see an amazing effect, known as the bloom! As you continue to pour, you will see a bubbling cloud suddenly grow on top of the wet grounds. This is a sudden release of the CO2 in the coffee.

CO2 is a by-product of the coffee roasting process. It will continue to evolve out of the coffee less and less as it ages and becomes stale. The higher and more bubbly the bloom, the fresher the coffee will be!

To perform the pour over coffee method, there are some specialty items you will need, which can be found in the better stores and on the Internet. They are the following:

•    a pouring kettle
•    a cone-shaped filter
•    a dripper, or filter support
•    a mug or flask
•    a thermometer

The basic steps to perform the pour over coffee method are as follows:

•    place dripper on top of mug or flask
•    place filter cone in dripper
•    scoop fresh coffee grounds into filter (approx. 16g or 2 Tbs), enough to brew one cup
•    boil water in the pouring kettle
•    remove kettle from heat, allow to cool slightly to about 200 F
•    pour water into center of grounds, spiraling out to the edge and wetting all grounds
•    allow bloom to subside as the hot water soaks through to the bottom
•    perform two additional pour/pause events; each of the three should take about 1 minute, for a total of 3 minutes

When you are done, simply remove the dripper and enjoy your hand-crafted coffee brew! The bigger and puffier the bloom, the greater the freshness! Try it out sometime with The Good Java brand, and see for yourself how fresh our coffee really is!

Which One Do You Pick?

Imagine you are at the store, looking to buy and apple for a snack. There you see two big red sweet juicy apples. They were both grown under 100% organic conditions and cost exactly the same. They taste great and make you feel terrific after you eat them.

Now, suppose we take one and offer to reduce the price by 30%. Sounds like a great deal, right?  However, there is a catch. To reduce the sales price of this apple, we have to turn it into a "conventional" apple.

While you watch, we are going to inject the apple with a nutrient solution, which duplicates the effect of the apple tree growing in conventional soil. Soil, which has been “enriched” with artificially, produced fertilizers and herbicides. Then, we are going to pull out a spray bottle with a solution of pesticide and herbicide and spray the apple.

For the sake of argument, assume that by adding these harmful ingredients to the apple, we have effectively turned it into a conventional apple. The difference is that you have seen the extra chemicals added, instead of just the finished product, which otherwise looks benign. Also, the quality of taste will be diminished, and your body won't feel the same refreshing effect.

Eating one apple like this probably won't kill you, but eating a bunch over time could cause your body to accumulate these chemicals, resulting in disease or worse. The more organic (a.k.a. healthy) food and drink choices you make, the better off your body will be.

So, now that you know, which one will you pick?

What Is Your Coffee Saying About You?

It's a fact that how you treat yourself, and other people, sheds more light on who you are than words ever will; as the saying goes, actions speak louder than words! So how does a topic like this fit into a coffee blog? Glad you asked!

You know what it's like to walk into someone's home or business and smell the aroma ofreally good coffee brewing. When you accepted the offered cup, you weren't just being gracious, you were genuinely grateful!

Sharing a great cup of coffee goes a long way toward setting a positive tone for any get-together. When it's The Good Java, if your friends or colleagues ask (and they will), you can tell them that it was just delivered to you fresh, is 100% organic, and Fair Trade certified. They will be impressed, with both the coffee and you, and will probably ask how they can get some too!

Basically, when you drink and share The Good Java, you are treating yourself and others with great regard for wellbeing and satisfaction, because you care... and that says it all!

What Makes Java Good?

At some point in time, a true coffee lover will get fed up with hit-and-miss coffee experiences. Once in a great while, you’ll hear someone rave about the coffee they just had, but more often than not, you’ll here complaints about crappy coffee, especially around the office water cooler.

So what are the qualities that, combined together, make a consistently good cup of coffee? Obviously we should know the answer and, after you try your first cup of The Good Java, we believe you’ll agree that we do!

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